Lay of the Landing Page: Building Great Marketing Campaigns on WordPress

Are you trying to get users to DO something on your site? Whether it’s sign-up, buy, download, donate: if you have a goal you NEED landing pages! This talk covers important basics like what landing pages are and why/when to use them, attention ratio, message match and key persuasive elements. Includes a walk-through of examples of our premium interactive landing page templates and case studies to see what converts best and why. Run better, more efficient, and just plain cooler campaigns, plus get the most out of your marketing time and dollars!

Prerequisites

No experience necessary, marketers and bloggers will get a lot out of the first half and developers will get a lot out of the second half. 🙂

Auteur : Shannon Smith

Shannon Smith, web developer. Multilingual web specialist. Fan of open source, semantic web, microformats, WordPress. Sewist and parent. Former WordCamp Montreal organizer and Montreal WordPress community organizer.

WordCamp Montréal 2016 is over. Check out the next edition!